The 3 Critical Things Every Website Design Needs To Get You More Customers

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Mobile Friendly

Responsive web design (RWD) is an approach to web design where you you resize, hide, shrink, enlarge, or move the content around to make it look good on a variety of devices and windows or screen sizes (desktops, tablets, and phones). In 2014, for the first time more users accessed the internet from their mobile devices than desktop. Today in 2018, due to the high volume of internet usage on mobile devices, making sure that your website works great on mobile devices has become a necessity. If your website is not professionally coded to be mobile friendly, then you are almost certainly losing at least half your customers.

Fast Load Time

Having a website where the pages load quickly is much more important than most website developers realize. If it takes more than 3 seconds for your page to load, then the consequences can be extreme. Every .1 seconds above this critical thresold causes exponentially more visitors to leave your site. If your load time reaches 4 or 5 seconds, then you can realistically lose up to half of your customers. Yes it's sad, but internet users in 2018 expect perfection. Slow load times are a killer in modern web design, and they are a huge NO-NO in search engine placement. A good web designer knows all the strategies to make your website speedy and appreciated by visitors and search engines alike.

Google Friendly

Make no mistake about it, Google is the king of the search engines. If you want to take full advantage of having a prescence on the internet, then you'll need to follow the correct web design rules. After Google's web robots finish crawling around your website, you'll want them to leave with a warm, cozy feeling that you are Google's new, best friend. If Google likes you, then you can write our own ticket online, and, best of all, you will appear high in the Google search rankings. As someone who has spent years "getting it right" and delivering Google exactly what he wants to rank websites higher, I can tell you that most web designers are using "Rank in Google" as a marketing ploy and will do more harm to your website than they will do good.